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BOSS specialises in crafting understated, luxury watches. Each model is impeccably designed with the stylish wearer in mind. 





MATTEO BERRETTINI
Matteo Berrettini is an Italian top ranking professional tennis player. He's known for his aggressive game style. In other words, Matteo plays like a BOSS when on the court.
ALICIA SCHMIDT
Alicia is a 200, 400, or 800 meters German runner. She is always running for her objectives like a BOSS.
KHABY LAME
Khabane Lame is a Senegalese-born TikToker/Instagram Influencer based in Chivasso, Italy. He is known for his TikTok videos in which he silently mocks overly complicated life hack videos. As of 2021, Lame is the second most-followed TikToker.


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