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Maurice Lacroix Novelties 2019

Monday, January 14, 2019
Maurice Lacroix AI6008PVB013301_2
#YourTimesIsNow
Discover Our first novelties for 2019 
In Geneva, from January 13th, Maurice Lacroix unveils a set of beautiful new creations that unite the brand’s tradition of unique innovation with a contemporary urban aesthetic.
Take a sneak peek at our 2019 novelties!




AIKON AUTOMATIC & AIKON AUTOMATIC SKELETON:
« BLACK IS BEAUTIFUL »


Maurice Lacroix is showing off its dark side. The brand is adorning two automatic models from its AIKON collection in black PVD, each emblematic in its own way, with the cases, dials, hands and straps all radiating darkness.

THE AIKON LINE


The AIKON Automatic Black watches catch the eye in much the same way that their colour absorbs light. Their elegant, energetic curves express the modern, strong and masculine feel that Maurice Lacroix has injected into these models. Available as an automatic three-hand watch or with a skeleton movement, their monochromatic colour, level of detail and the energy that they give off provide these pieces with a real presence on the wrist. In this way, the AIKON Automatic models gain a new aesthetic style, in keeping with the intensity of their design. Maurice Lacroix continues to produce watches whose perceived value is considerably higher than their price, even with the rarity and exceptional characteristics of these two limited editions.

AIKON Automatic watches are descendants of the Maurice Lacroix Calypso. This steel watch was one of the brand’s iconic models in the 1980s and ‘90s and bore the same design codes that live on in the AIKON. The integrated and water-resistant case, the six-arm bezel surrounding a flat sapphire crystal and the strap marked with an applied M logo made this model with its exceptional presence the brand’s most iconic product. In 2016, Maurice Lacroix produced a contemporary reinterpretation of this iconic piece with the quartz AIKON. In 2018 automatic models continued the trend, enhanced in 2019 by this monochrome series.
Maurice Lacroix AI6008PVB013301
Maurice Lacroix AI6008PVB013301
AI6008PVB013301
Veil./Rek. Pris: 17 990,-

Maurice Lacroix AI6028PVB010301 AI6028PVB010301
Veil./Rek. Pris: 54 990,-

Kommer i butikk i februar/mars 2019 

 THE NEW VINTAGE LOOK ELIROS FOR 2019


Maurice Lacroix is pleased to announce the release of two new versions of the Eliros, the ‘Date’ and the ‘Chronograph’. The new vintage look Eliros models feature sumptuous hand brushed dials. Each dial is unique, providing a wonderful degree of individuality. Consistent with all Maurice Lacroix watches, these new models pair Swiss craftsmanship with iconic design, while remaining accessibly priced.
Maurice Lacroix EL1098PVP012101Every person likes to be considered an individual. For many years, luxury brands have recognised this by offering bespoke creations which confer a degree of exclusivity. Alas, this individuality often comes at a cost. That is until now.
Maurice Lacroix, the Swiss luxury brand synonymous with value, is pleased to unveil two new versions of the Eliros, each endowed with a unique dial. The Eliros is available in both ‘Date’ and ‘Chronograph’ variants. These models will fulfil the desires of any stylish wearer.

THE ELIROS DATE

The new Eliros Date is presented with a dark grey dial, brushed by hand. This surface treatment means no two dials are the same, resulting in a high degree of exclusivity. The grey hue of the dial brims with sophistication and exhibits a ‘retro’ appearance. The case, hands and indexes are presented in 4N PVD coating, imbuing the watch with a warm, elegant appearance.
The 40mm case is enriched with a combination of polished and brushed surfaces providing the model with an incredibly sumptuous feel. The Eliros Date is endowed with a high precision quartz movement which requires little user input, proving ideal for daily wear. A brown ‘vintage look’ calf leather strap completes this stylish ensemble.
Maurice Lacroix EL1098PVP012101EL1098PVP012101
Priser fra 9490,-
Maurice Lacroix EL1118PVP012101EL1118PVP012101
Priser fra 8490,- 

Kommer i butikk mars/ april 2019
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