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Maurice Lacroix Novelties 2019

Friday, January 18, 2019
Maurice Lacroix AI6038SS0011331 stemningsbilde
#YourTimesIsNow
Discover Our first novelties for 2019 
In Geneva, from January 13th, Maurice Lacroix unveils a set of beautiful new creations that unite the brand’s tradition of unique innovation with a contemporary urban aesthetic.
Take a sneak peek at our 2019 novelties!




Aikon Automatic Chrono limited edition og Square wheel Retrograde 2019


A LIMITED EDITION JOINS THE AIKON AUTOMATIC CHRONOGRAPH COLLECTION
One year after the launch of the AIKON Automatic Chronograph range, a limited edition of 500 pieces introduces a new colour combination. The AIKON Automatic Chronograph Limited Edition galvanises the collection with its new grey dial, blue counters and red hands.

With dynamic angles and distinct polishing and satin-brushing, the AIKON Automatic Chronograph Limited Edition has a real presence on the wrist thanks to its 44 mm diameter, meticulous detail and sheer energy. The colour combination, the complication and the finish of the perforated strap are inspired by the culture of design and architecture that runs through every Maurice Lacroix creation.
 
The AIKON Automatic Chronograph Limited Edition’s bold proportions also result from the use of an automatic chronograph calibre of proven quality. The screwed case back and push pieces add to the aesthetics of the timepiece, as well as providing water-resistance to 200 metres. The AIKON Automatic Chronograph Limited Edition uses Maurice Lacroix’s EasyChange quick strap change system. But what could replace the strong character of its matt blue calfskin strap with red stitching? Its multiple perforations add a retro-sporty touch to the piece.
Maurice Lacroix AI6038SS0011331
AI6038SS0011331
Veil./Rek. Pris 27 990,- 
Kommer i butikk mars 2019


MAURICE LACROIX
MASTERPIECE SQUARE WHEEL RETROGRADE


Maurice Lacroix is renowned for iconic design, Swiss craftsmanship and innovative ways of indicating the time.
Maurice Lacroix MP6058SS0013101
A REVOLUTIONARY IDEA
Some years ago, Maurice Lacroix had a dream. The brand envisioned a revolutionary method of indicating seconds. The idea was to pair two wheels which would engage, revolve and, in the case of one wheel, show the running seconds. This in itself may not sound remarkable. However, one wheel was square and the other clover-shaped. The idea was revolutionary.
Nevertheless, the dynamic Swiss watch company persevered with this concept, mathematically calculating the angle of each tooth. It soon became apparent that both wheels had to precisely interact to ensure reliable operation and without any loss in power transmission. With the advent of new materials and technologies, the ground-breaking design became a reality.
When the Masterpiece Square Wheel was launched in 2010, it astounded the world of watchmaking with its innovative depiction of time. The iconic design of the Masterpiece Square Wheel is patented and remains the only watch with a functional square wheel mechanism. It has since become synonymous with the progressive brand, Maurice Lacroix.
Maurice Lacroix MP6058SS0013101MP6058SS0013101
Veil./Rek. Pris 64 990,-
Maurice Lacroix MP6058SS0011101MP6058SS0011101
Veil./Rek. Pris 64 990,-

Kommer i butikk februar 2019
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